Mexico, Nov. 10 (Notimex).- The diversification strategy implemented by the federal government has allowed the international tourism visiting Mexico to continue growing, said the head of the Tourism Ministry (Sectur, for its acronym in Spanish), Enrique de la Madrid Cordero.
The federal official said that "we have to have a very active strategy, as we have, to maintain this rate of growth of international tourism".
Interviewed after participating in the delivery of "Green Key" badges to Grupo Posadas, he explained that tourists from Germany continue to grow, while "the United Kingdom is the third country that visits us most", as well as other nations.
He pointed out that this "does not mean, much less, that we do not want to continue exploring different sectors of the North American market; we think it's still the natural market, but we want to be less dependent".
In this regard, he explained that a "more proactive campaign" will be held in the United States, to provide more accurate information on the true security situation in the country and on the other issues on which progress has been made.
He said that this campaign will be supported within tour operators, clients, travel agencies, thus, promoting Mexico with accurate information.