Madrid, Feb. 13 (Notimex).- Mexico will be the partner country of the next edition of the Hannover Messe 2018, where it will be presented to the global industry with the latest technology topics, investment possibilities, innovative growth strategies and research projects.
The Hannover Fair is the largest industrial event in the world and will take place in that German city from April 23 to 27.
The Business Area Director of Hannover Messe 2018, Marc Siemering along with the Mexican ambassador to Spain, Roberta Lajous Vargas, today presented the program of the fair, and stressed the importance of Mexico being the first Latin American country that is associated with the fair.
"We started to establish contact with Mexico two years ago and today we are clear that it is an absolutely accurate decision," he said.
As an associated country of Hanover Messe 2018, Mexico will take the opportunity to present itself to the global industry with topics such as industry 4.0, energy and environmental technologies, professional training, startups and foreign investments.
"Mexico is going to be known as an industrial nation and as an open and innovative partner, and we are convinced that it is time to present Mexico to the world," he said.
One of the objectives proclaimed by the Mexican government is to create the strategic and infrastructural conditions for the fourth industrial evolution to be carried out successfully.
On the other hand, Mexico wants to benefit from Hannover Messe to expand its own commercial relations and, among other things, to progress in the conclusion of the Free Trade Agreement with the European Union.
The ambassador of the Global Business Promotion Unit of ProMéxico, Mario Chacón, said that it is estimated that nearly one hundred Mexican companies will be in Hannover Messe and the national pavilion will be installed on an area of 1,300 square meters.
However, the presence of Mexico will be about two thousand 500 square meters of exhibition as there will be satellite pavilions with topics such as research and technology, startups, energy, logistics, among others.
"There will be a very clear sample of the potential that Mexico has in the area of modern companies," he stressed.
Once a year, the world of industry meets in Hanover. The affluence of a total of 200 thousand trade visitors and more than five thousand exhibitors translates into 5.6 million business contacts during the five trade fair days.
As the global nerve center, it promotes the big issues of the industrial sector: industry 4.0 (production digitalisation), integrated energy, intelligent subcontracting, productive maintenance, robots, light construction or digital twins.
In Hanover, the course of production and energy systems of the future is determined.