Mexico, Mar. 13 (Notimex) .- People still cannot imagine the impact that Artificial Intelligence (AI) will have on their businesses, since they are in the beginning, although there are already useful applications with this technology that can change the way of doing business in multiple industries, said Figment director Ricardo Ellstein.
According to data thrown by the consultant Accenture, if the companies use Artificial Intelligence and collaborate in conjunction with their staff, they can increase their income by 38 percent and employment by 10 percent between now and the year 2022.
Therefore, the experts of Figment, the digital tools development firm for marketing and communications, mentioned five benefits of the first applications of Artificial Intelligence for companies, such as marketing increases and greater security.
They explained that thanks to Artificial Intelligence, marketing tasks will be more effective in being able to better segment customers, their preferences, find better budgets and, above all, adapt products or services to the new trends dictated by the market.
While cybersecurity within companies is fundamental and is where this tool becomes a participant with elements that instead of detecting viruses and trying to solve them, it prevents them, so that the company is safe.
In terms of finances, it is essential to have programs that have real control, that is why there are tools that, in addition to making accounts, become predictive and help analyze why something was bought or invested in.
Regarding sales, the AI offers greater productivity for sales teams, as it allows focusing on the opportunities that can lead to success, as well as saving staff time and in turn making them more productive, as they will focus on other tasks.
Meanwhile, the use of chatbots is ideal, as they can process and analyze customer information from the first contact and provide really useful perspectives on how to serve them. It is important to note that Artificial Intelligence day to day conquers more land and it is important to have it at all times, the company added.