By Ivan Santiago
Mexico, Nov. 18 (Notimex).- At the end of this year, Walmart estimates to buy more than 86 million pesos in agricultural products from small producers in various states of the country, said Gisela Noble, director of the Walmart Mexico Foundation.
These are people who are part of the My Little Producer program, which was launched in 2011 and seeks to develop the commercial capacities of small producers to generate marketing channels and increase their productivity.
The producers that are selected have access to a comprehensive training and support program that promotes the economy of their regions and communities through the inclusion of their products in formal markets.
"68 percent of the Mexican countryside is in the hands of small producers and, if we look at the country, poverty is concentrated in those regions, it is a dynamic that has to do with the small producer can not develop and can not connect with the markets, " said Noble.
In an interview with Notimex, she pointed out that they have to sell to local markets or intermediaries that normally do not reflect a sufficient profit for their products, and that is how they end up losing their income and productivity every year.
In addition, she added, they do not have access to financing, technology, do not know who buys or how to buy, so "we understood and established the assumption of what would happen if we had a bridge between the producers and the market".
"The model that we design helps the producer to know how Walmart buys, we go with technicians to the field and this will help the small producer to work with the agricultural production, with the practices, with all the handling of the cut and the postharvest handling , then comes the whole part of the farmer as an entrepreneur, " she explained.
The director of the Walmart Foundation added that the producers are also meeting with the buyers so that they begin to experience what it means to negotiate with the big companies.
"The program's potential to generate regional development is impressive because a small producer can start producing and over time expand its production," she said.
Gisela Noble pointed out that up to now they have more than 12 thousand small producers and 13 different products are grown in the 14 agricultural groups that are found throughout the country.
"We can not be the only buyers, they have the freedom to sell us or not, despite being in the program, so we are also bringing them closer to other buyers, so that they learn to sell," she said.
On the other hand, Noble said that each agricultural company is generating about 300 local jobs, for all the work associated with harvesting, cutting, logistics, separation that generates an important economic spill.