Mexico, Mar. 15 (Notimex).- With the topic of sustainability in mind, the Absolut Street Trees project was presented, in which urban and plastic artists paint murals with airlite paint, which helps to oxygenate the environment.
Ana Carolina Herrera, director of the international beverage in Mexico, explained that this initiative has the purpose of helping to reduce the high levels of contamination that are registered in Mexico City.
"At the end of the day some ideas begin from how we can do our part and precisely in that context arises the idea to use a painting that oxygenates the atmosphere", she expressed in a press conference.
The initiative was made in collaboration with Aarón M. Revose, who painted his mural in a building in Álvaro Obregón Avenue 151, in Roma neighborhood, and David Seher, who in May will be finishing his in another building in Insurgentes and Reforma avenues.
In the creation of the murals, the ecological paint airlite was used, which reacts with light and cleans the environment.
For his part, Rodrigo Pérez, manager of the international beverage brand in Mexico, explained that the project pursues three important aspects, the first is giving life and colorful to Mexico City.
The second is that each of the works addresses a message and the third is that the city is being cleaned at the same time.
For the urban artist Revose, who created the mural "La igualdad", it was quite a challenge, because he tried to paint the work in a 14-story space.
"We as people who paint on the street have a certain responsibility, since our work becomes part of everyone, so we have a power to transform the place where we paint, like transmitting a feeling or emotion," he said.
Meanwhile, Seher, a graduate of the National School of Plastic Arts, explained that the mural that will be shown during April and May, is about freedom of expression.
"I think this project is very important, especially because it uses technology that can help us clean the environment," the artist said.