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2019-03-19   11:36:25   INGLÉS
Samsung, king of the smartphone market in Mexico

* Huawei doubles its participation in Mexico

Mexico, Mar. 19 (Notimex).- At the end of 2018, 106.7 million smartphones were sold in Mexico, where Samsung maintained its leadership for the fifth consecutive year, growing 3.5 percentage points and reaching a market share of 35.9 percent.

According to the Competitive Intelligence Unit (CIU), the South Korean company has made large investments in research and development to incorporate the most advanced innovations in its flagship devices, such as the series "S", "Note" and its new folding device.

"By incorporating these to other devices with lower capacities, that will allow them to compete and consolidate their market position in all ranges and offer devices for all tastes and economic capabilities," explained the consultant.

While in the second position is Motorola, who managed to surprise with a share of 12.3 percent in the smartphone market, after a growth of 1.3 percent over the previous year, driven by the series "Z" and "G".

In third place was LG, with 11.1 percent, below the 14.6 percent with which it closed 2017; In turn, Apple ranked fourth, with a 10.9 percent share, which meant a decrease of 1.1 percentage points compared to 2017.

The CIU stated that the company founded by Steve Jobs historically had a 15 percent share, but given the increase in the price of the latest equipment, lack of innovation and capabilities lower than those offered by its competitors (Samsung, Huawei), a contraction occurred.

In turn, Huawei China achieved a market share of 9.5 percent and reached the fifth position, in addition to reporting the highest growth among all manufacturers, since in 2017 it held 4.6 percent of the market.

The consultancy noted that the Asian company focused market efforts to produce a flagship device that competed with Samsung, replicated its efforts in research and development, as well as designing devices with lower technological capabilities to compete in all ranges.

"In this segmentation of leading Smartphone manufacturers, there is a dispute over the second place among 4 manufacturers, previously only between LG and Apple, with Motorola and Huawei being the ones boosting their market positioning."

The company explained that Samsung continues to be in a very superior position compared to its competitors, however, Huawei's commitment to compete in all ranges with premium devices and an excellent technology / price ratio will allow it to compete one-on-one in the medium term with the South Korean company.

At the end of 2018, a total of 121.8 million mobile lines were counted, of which 106.7 million run on smart devices or smartphones, this figure represents a growth of 7.2 percent compared to the end of 2017.

NTX/RNN/JKM/JCG

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